The E-commerce & Content Executive is responsible for increasing online revenue and strengthening digital presence across hotel channels. The role focuses on e-commerce strategy, digital marketing management, content oversight, and performance analytics, with the aim of boosting visibility and direct bookings. The position reports to the Director of Sales and Marketing and works closely with sales, marketing, and revenue teams.

Key Responsibilities

E-commerce Strategy

• Develop and implement e-commerce strategies across all channels

• Increase direct bookings via websites and owned digital platforms

• Optimize user experience and conversion rates

Digital Marketing

• Manage SEO, SEM, social media, display advertising, and email marketing

• Oversee paid media and promotional strategies

• Ensure content aligns with brand guidelines

Performance Analysis

• Monitor KPIs such as traffic, conversion, revenue, and ROI

• Report results to Director of Sales and Marketing

• Use data to identify trends and areas for improvement

Content Management

• Create and manage content for websites, emails, social media, and promotions

• Ensure brand consistency across content

• Work with properties to showcase local features and offers

Collaboration

• Work with local hotel marketing teams to align strategies

• Coordinate with revenue management, IT, and distribution for booking integration

• Align with global digital strategies

Budget & Resources

• Manage digital and e-commerce budget

• Monitor spend and ensure ROI

Digital Trends

• Stay updated on digital marketing and e-commerce trends

• Test and adopt new tools and platforms

Job Requirements

Education

• Bachelor’s degree in Marketing, Business, E-commerce, or related field

• Master’s degree is a plus

Experience

• Minimum 2 years in e-commerce or digital marketing

• Experience in hospitality or travel industry preferred

• Background in managing digital marketing for multiple properties

Technical Skills

• Knowledge of booking platforms and CMS

• Experience with SEO, SEM, paid media, social media, Google Analytics

• Analytical and data-driven mindset

• Proficient in A/B testing and conversion optimization

Soft Skills

• Strong communication and project management

• Leadership and interpersonal abilities

• Strategic thinker and result-oriented

• Able to multitask and manage several properties

Good to Have

• Master’s degree

• Experience with cross-functional collaboration

• Familiarity with global digital strategies

Deadline
Not specified in the job description

Diversity Statement
The company supports diversity and inclusion in hiring, promotion, and recruitment practices