The Sales Representative will drive sales profitability, growth, and account penetration in assigned territories through effective selling of company products. Responsibilities include developing route-to-consumer strategies, promoting customer-centric approaches, managing promotions, reporting, and building strong client relationships. The position reports to the Soft Drink Development Manager and the Regional Business Manager.

Key Responsibilities

Market Development & Execution

• Implement sales strategies to penetrate new markets and expand sales.

• Identify and pursue growth opportunities.

• Maintain relationships with clients to ensure satisfaction.

• Optimize point-of-sale material use.

• Provide feedback to management on product and service opportunities.

Perfect Execution

• Apply Customer Relationship Management standards (quality, availability, visibility, price compliance, promotions).

• Manage portfolio and assets in the area.

• Support outlet owners in financial, product assortment, service, and relationship management.

• Ensure consistent execution of outlet quality and promotional strategies.

Promotions

• Negotiate advertising and sales agreements.

• Recommend outlets for promotions and participate in marketing events.

• Monitor sales before, during, and after promotions.

• Evaluate promotion effectiveness and recommend future actions.

Reporting

• Submit daily, weekly, and monthly reports via the SEM system.

• Track asset data, outlet activations, and performance versus targets.

• Provide results of promotions and initiatives.

Customer Centricity

• Achieve territory Net Promoter Score (NPS) goals.

• Identify and address territory challenges.

• Promote a customer-focused culture.

• Contribute to distributor development and best practices.

Qualifications

• Bachelor’s degree in Management, Business, Economics, or related field.

• 2+ years’ experience in sales/commercial roles, preferably in consumer goods.

• Fluency in English and Kinyarwanda (French is an advantage).

• Valid Rwandan driving license (must be included in CV).

Other Requirements

• Flexibility to work in any province in Rwanda.

• Ability to work in a multicultural, multilingual environment.

• Excellent communication and interpersonal skills.

• Strong project management and market research skills.

• Proficient time management, planning, and organizational abilities.

• Proactive, detail-oriented, and able to work with minimal supervision.

• Strong understanding of Route-to-Consumer (RTC), channels, shoppers, and consumer behavior.

• Selling and negotiation skills.

• Proficiency in Microsoft Office, Google tools, and social media (Facebook, Twitter).

Good to Have

• Experience in trade marketing or promotional strategy.

• Previous experience in multinational or fast-moving consumer goods (FMCG) companies.

• Strong analytical and reporting abilities.

What Bralirwa Offers

• Competitive salary.

• Additional pension scheme.

• Loan subsidy.

• Monthly bonus.

• Free lunch.

• 100% medical insurance.

• Communication allowance.

• Inclusive and diverse work environment with career growth opportunities.

Application Details

• Applications via email or post will not be considered.

• Closing date: Friday, 8 August 2025

• Contact for application issues (no CV submissions): [email protected]